Considering I have a service oriented business, and I am conscious about what I print, I limit myself to few marketing tools. I have the traditional business card but I don't have brochures I carry around to hand out to folks, or stickers for their cars! My website and social media links, and my work published online and in print, comprise my marketing tools. I do love my business cards though. They are made with Moo, and everybody who has seen them loves them and always asks to be referred. I use their mini cards which are a great size - half the size of the regular business card, which a lot of people immediately make note of. And you can choose to have multiple designs on your cards, which works great for me. I do not have a specific business logo and so I love the fact that my cards can be in different designs and colors. Again, a great conversation starter when I pull out a bunch of cards all in different patterns and colors and ask people to choose one! They offer next day printing just in case you happen to be in a hurry. Check them out here!
I will be a guest of Atlanta Business Radio tomorrow morning! I am excited and looking forward to it. For now all I know is there will be other guests on the show, I am guessing I get about 5-10 minutes of the host's time to discus my work, it will be done with first thing in the morning so I will be happy to share a link to that once I have it! Wish me luck!
Two organizations where writers can connect with their colleagues in Atlanta are the Atlanta Press Club and the Magazine Association of the Southeast. Luckily, they are both having mixers in February and you can join me there with my friends. Here are the links to RSVP:
Atlanta Press Club mixer
Magazine Association of the Southeast mixer
See ya there!
Holiday lights, Atlanta Botanical Gardens
We are exactly 10 days away from New Year's and this is good time as any to take stock of what you have accomplished all year through, and where you want to go next year - personally, professionally, socially, financially, educationally, in every aspect of life that you hold dear to your progress.
If you are an individual or organization that needs help with anything communications-related: writing, reporting, editing, proofreading, then please feel free to get in touch with me for your project, and we can discus your needs and work together on finding a solution.
Happy Holidays! I am signing off for the next ten days to enjoy a wonderful holiday season with my family and friends. I wish you the same, and let's catch up in the New Year, especially now that we survived the not-so-end of the world!
Not sure about you but I am a bit of a social media person and try to use social media as much as possible for my personal and professional pursuits. If you'd like to connect with me then check out the Facebook, Twitter and Linkedin icons at the top right corner of the page on the masthead. I am sure we can connect on one of those media.
Meanwhile, new entrant on the social media scene - Vizify! I just got my invitation and set up an account. Click on the image here and you should be able to see my page. Let me know your thoughts.
I am also doing an article for an online mag about Vizify and how that affects the social media playing field, if it is useful or not and how you see it affecting social media overall, and at the user level. So if you have any inputs to share, just mail me on firstname.lastname@example.org and who knows, maybe I will use your quote and send some reader love your way :)
Most folks don't think proofreaders are necessary. They don't even know what a proofreader does! People think that the proofreading part is covered somewhere between the writer and the editor but unfortunately that is almost always never the case. As a writer, editor and proofreader, I can speak from all perspectives. When I write an article, I am so involved in it that I could easily be 'seeing' words that are not even there. I can even make myself believe the words I read in a certain sentence make sense even though they are not in the right order for that phrase to read right. Not that I want to, but it is human nature. Some of you might remember a little posting that makes an appearance at least twice every year where the sentence has all letters jumbled in it yet the human eye reads and the human mind processes the sentence. See image for this post if you don't know what I am talking about. As an editor, I can tell you the same thing is bound to happen in the process of editing. I read an article so many times, checking on it for clarity and brevity and flow and content, that I completely do not pay attention to how a word is written, or whether there is a comma in the right place for that sentence to not be misinterpreted. And this is where a proofreader comes in. To ensure that what the writer and the editor overlook are caught and corrected before the article heads out to the presses. In the digital age we are lucky - we can go back and make a few corrections although if someone has already read the article in its original un-proofread version, then they already know your weaknesses. But God forbid what you wrote was for print! It will be out there in circulation in its hard copy published form for years...not nice. So please, before you send out anything on email, company letterhead, official announcements, articles to be published, book manuscripts, marketing collateral - it never hurts to have an additional pair of eyes review the piece. I cannot share who my corporate clients are and what work I do for them but this morning I averted a major disaster being the last pair of eyes to see a designed advertisement before it went to print. The original copy was not written by me and was typed out wrong, the design was reviewed by a handful of folks, and yet all they looked at was the design of the piece, and not the wording! They were close to submission deadlines and could have chosen to not have the piece proofread, in which case, knowing the publication that design would have made its way to, they would have been the laughing stock of the industry. Luckily they did send it to me, and I was able to look at the copy and make corrections to it. So thankfully, they know the importance of a proofreader and they are good about ensuring all the processes in a design project are implemented. Can you say the same about your work, your brand, your company?
I read a few different websites and articles everyday pertaining to my writing, editing and proofreading services. I am not saying any of those sources are right or wrong but they always provide some food for thought. I get new ideas to work on, or maybe there is something I am forgetting or overlooking in my work that I am reminded of. So here is one such website that I hop on over to read up every once in a while - let me know what you think? Are there other helpful websites you would like to share?
Yesterday I attended a session on social media branding held as part of Digital Atlanta. The presenter was Kelly Quattlebaum and she focussed quite a bit on LinkedIn, which does make sense for professionals. Here are some of my takeaways from the talk:
Showcase your work experience by mentioning prior positions and recommendations. Use keywords to build your brand and locate prospects, use them the most in the headline, current experience and past experience areas so they can be searched easily.
In your summary, start with your role and not your name, and make sure you list out all your specialities. Ensure your headline also specifies your role or designation. It is best to keep your profile public so it shows in search results.
Provide links to your portfolio site or blog. Where you have the option to add links, choose 'other' and mention the name of your site rather than choosing the 'my company' option that is already provided.
You can also drag and drop the different category boxes so use summary first followed by your skills and then your endorsements from other professional contacts.
This one is something I don't do much but it does make sense to try - use the events schedule to show where you are headed if people want to network with you.
Use apps like Slideshare, reading lists, and box.net for sharing tips etc.
Status updates are the latest new feature, you can link this to Twitter for simultaneous updates, or share it on groups and even comment on updates that others share.
Hopefully some of these pointers help you!
If you've been reading my blog you probably have read the name Walter Akana here before. Walter and I met through common friends and our mutual fascination for technology and social media had us hitting it off right away. I met with Walter today so we could both sound off ideas on what we were doing and where we were going professionally. Walter happens to be a life coach, works on projects for some big companies and has an inspiring website that will keep you captured and enslaved in no time! If you need Walter for your next company training session, reach out and rest assured he will grab the opportunity to work with you. He is a real people person, one who is very approachable and friendly, and has a lot to share that could well be worth your time and effort.
Looking for a guest blogger? Msg me your blog link and let's see what I can write for your audience!