The world of marketing has changed drastically. For your business, that means you'll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at a place of much deeper storytelling, it has an importance of not only addressing the problem in the story, but additionally showing empathy along with it. Like all things, marketing has evolved, and its evolution has been for its betterment. Luckily, it's not difficult to stay on top of your marketing game and offer customers an experience that delights them. We've put together a list of the tried, true, and easy methods of showing you care through your marketing strategy.
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As the pandemic keeps employees remotely located, furloughed, and (in the cases of essential employees) working in fear, is it possible to keep a WOW culture going? Deb Boelkes, author of The WOW Factor Workplace: How to Create a Best Place to Work Culture shows us how. No doubt about it: Great leaders drive the creation of great cultures. That's why now is the perfect time to work on your leadership abilities and commit to lifelong learning. Here are some things leaders can do right now to improve themselves while working to create a culture of WOW in these unprecedented times...
Recent WHO (World Health Organization) announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners, even their own employees. Kristina Skindelytė and Raminta Lilaitė, founders of digital communications agency “Blue Oceans PR,” share tips on how to manage this situation.
Some jobs by their very nature seem more meaningful than others. But really, all jobs are potentially meaningful. All companies serve their customers, their stakeholders, and their workforce, and the employees are in a unique position to make a real difference. Quint Studer says it's up to leaders to help people see this. Great leaders create an environment where employees feel valued (and valuable), and this is what connects them to purpose.
Any creative business owner will tell you that to catch your audience's attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously interactive. They have the potential to do wonders to raise brand awareness, customer engagement, traffic, and of course, sales!
Almost everybody bemoans the difficulties in trying to maintain a healthy balance between family and work. But for entrepreneurs, the inability to find that balance is not just unhealthy, it can result in the failure of both the business and the loss of the family. Most entrepreneurs work at least 50 hours a week, and some people like Elon Musk say that working 100 hours a week is doable and will improve the chances for business success. But what about having a life beyond the business?
Some popular products seem to sell themselves, but the reality is the success began with a process. The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands. Sales managers in many industries sometimes use sports themes in their coaching -– competitiveness, dedication, strategy execution, etc. And as someone who has trained the sales teams of major sports brands, Lance Tyson sees what often separates the winners from the losers.
A key part of any CEO’s or entrepreneur’s role is to make the “right” decisions, and then ensure they are enacted to advance the business. Yet their decisions and actions often miss the mark, frustrating the achievement of their aspirations. It’s the voice in their head and other invisible factors at work.
Major brands such as Facebook, Volkswagen, Starbucks, and most recently Papa John’s have endured controversies that called into question their ethical practices. Those companies are only the latest to be exposed for problems that consumers and those knowledgeable about corporate culture often link with a lack of ethical standards at the highest executive level. This can cause an erosion in the public’s trust, which in turn eats away at a company’s bottom line. Research by Mintel revealed 56 percent of U.S. consumers stop buying from companies they believe are unethical, and it also showed that more than 60 percent of consumers think ethical issues are becoming more important.
Every day, businesses across the country hum along efficiently, their operations supported by enormous reams of data that most employees – and bosses – take for granted. Need to check inventory? Want to make sure a customer paid a bill? That information and much more is stored somewhere in a computer, always at the ready in time of need.
Except when it’s not. |
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