 (All images: Unsplash) As the pandemic keeps employees remotely located, furloughed, and (in the cases of essential employees) working in fear, is it possible to keep a WOW culture going? Deb Boelkes, author of The WOW Factor Workplace: How to Create a Best Place to Work Culture shows us how. No doubt about it: Great leaders drive the creation of great cultures. That's why now is the perfect time to work on your leadership abilities and commit to lifelong learning. Here are some things leaders can do right now to improve themselves while working to create a culture of WOW in these unprecedented times...
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 Recent WHO (World Health Organization) announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners, even their own employees. Kristina Skindelytė and Raminta Lilaitė, founders of digital communications agency “Blue Oceans PR,” share tips on how to manage this situation.
 Image: Unsplash Some jobs by their very nature seem more meaningful than others. But really, all jobs are potentially meaningful. All companies serve their customers, their stakeholders, and their workforce, and the employees are in a unique position to make a real difference. Quint Studer says it's up to leaders to help people see this. Great leaders create an environment where employees feel valued (and valuable), and this is what connects them to purpose.
 Image: Unsplash Any creative business owner will tell you that to catch your audience's attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously interactive. They have the potential to do wonders to raise brand awareness, customer engagement, traffic, and of course, sales!
 Photo credit: Unsplash I’ve long enjoyed reading his work and agree to the principle he puts out that passion alone isn’t enough to see you succeed in your chosen career path. Here are some highlights from his book that stick with me. I had read this a few years ago and a recent blog post by a consultant turned professor friend brought this back up top of mind.
 (Photo:Unsplash) For someone that has provided copyediting and proofreading services to clients for a few years now, I cannot stress enough on the need for a final check by expert eyes on the language and flow of your copy when working on newsletters and brochures, especially if they are external facing, for marketing to clients and other interested parties, but also if they are intended as internal communications for staff or shareholders.
 (Photo:Unsplash) At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail. All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a lot of time hanging out in the digital world.
 Photo by rawpixel on Unsplash Almost everybody bemoans the difficulties in trying to maintain a healthy balance between family and work. But for entrepreneurs, the inability to find that balance is not just unhealthy, it can result in the failure of both the business and the loss of the family. Most entrepreneurs work at least 50 hours a week, and some people like Elon Musk say that working 100 hours a week is doable and will improve the chances for business success. But what about having a life beyond the business?
 Photo by rawpixel on Unsplash Bad habits can be hard to break, and for business leaders who have them, they can be deal-breakers. In a survey by Leadership IQ, an online training firm, the primary reasons CEOs were fired - mismanaging change, ignoring customers, tolerating low performers, and not enough action - were often related to unproductive habits.
 Photo by rawpixel on Unsplash In business, the adage “it starts at the top” can prompt an uncomfortable question: “Can the boss finish what he or she started?”
Many CEOs and entrepreneurs wrestle with this challenge, with both short- and long-term implications. Meanwhile, a disconnect develops between the CEO’s initial big-picture vision for the company and its seemingly sporadic execution toward those goals. |
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