 Image: Unsplash Given the uncertainty businesses face in 2021 as the COVID-19 pandemic continues, company leaders are looking at every phase of their operation to determine ways they can improve. Company culture is one area commanding attention. As the virus caused business limitations and forced many companies to go fully remote in 2020, workplace culture was challenged in new ways. This was a reminder to company leaders to make this a priority, forcing them to find ways to strengthen it in the new year, says Mark McClain, CEO and co-founder of SailPoint and the ForbesBooks author of Joy and Success at Work: Building Organizations that Don’t Suck (the Life Out of People).
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 Image: Unsplash Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal, over time. So why is it so hard to get it right? And how do we get to the point where we are delighted with our purchases and spent twice as much as we expected? And, in the process, perhaps even told a few of our best friends what we bought and encouraged them to buy too? Here are five product promotion methods that are sure to be helpful…
 Image: Unsplash Maybe you weren’t an entrepreneurial wunderkind, one of those young prodigies who could launch a multi-million-dollar enterprise in between final exams.
Instead, you dedicated yourself to working for someone else, moving up in the organization as you honed leadership skills and business acumen. That more methodical approach may be about to pay off if you have reached the midpoint of your career and, finally, feel ready to start your own business, says Stephen E. Gerard (www.stephenegerard.com), an entrepreneur and the Forbes Books author of Stuck in the Middle Seat: The Five Phases to Becoming a Midcareer Entrepreneur. |
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