 Check in with everyone if you can. (Image: annie-spratt-unsplash) This is the ‘after the holidays’ edition. If you live in the United States, then you just got back to work from a long weekend – Memorial Day weekend here. But this post applies to any break from work and planning to get back to the routine. Since this was a national holiday, chances are your colleagues, partners, clients and other associates also did take some time off. But not everyone will be back on the same note depending on what they did during that holiday so here are a few tips to plan on how you can get yourself and your team back on track. Read on…
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 Image: Unsplash The arrival of the vaccine means that business owners are that much closer to bringing people back to work. But what is the safe and legal way to get back to business as usual? Attorney Rick Grimaldi shares some insights. Many employees are still working at home as the pandemic lingers. But now that vaccination distribution has ramped up, many leaders are counting down the days to when they can bring employees back and once again maximize the rewards of face-to-face collaboration and innovation. The biggest question on their minds: How can we do this in a way that keeps everybody safe—including employees, vendors, and customers?
 (Image:Unsplash) Organizational trauma takes many forms. It can be “collective trauma” like what we’ve all struggled with over the past year due to the COVID-19 pandemic. It can be a “shock and awe” event like an act of violence or a suicide. It can be ongoing and cumulative, like systemic sexual harassment or racism. Or it could be a less dramatic, but still disruptive event like a round of layoffs (or the ongoing threat of them), a contentious merger or restructuring, or a cyber hack. Regardless of the specifics, says Diana Hendel, PharmD, trauma affects organizations in predictable (and deeply destructive) ways. (Graphics provided by ThePRBar/Lexie Smith) Excited to share a link here to a lovely conversation with Lexie Smith, Owner of ThePRBar on her podcast Pitchin' and Sippin'. We covered everything from ghost writing and advertorials to pitching and editing. A lot of what I work on as a journalist, editor and writer was explored as well as some industry standards such as AP Style and even delved into the ethics of certain types of written work. Give it a hear right here!
 Dear Ruksana, Congratulations for receiving an Honorable Mention in the 29th Annual North American Travel Journalists Association Awards Competition.
Imagine my surprise when I saw that in the mail this morning! It's always a bit of a personal and professional celebration when the work you do for a living is recognized.  Image: Unsplash Given the uncertainty businesses face in 2021 as the COVID-19 pandemic continues, company leaders are looking at every phase of their operation to determine ways they can improve. Company culture is one area commanding attention. As the virus caused business limitations and forced many companies to go fully remote in 2020, workplace culture was challenged in new ways. This was a reminder to company leaders to make this a priority, forcing them to find ways to strengthen it in the new year, says Mark McClain, CEO and co-founder of SailPoint and the ForbesBooks author of Joy and Success at Work: Building Organizations that Don’t Suck (the Life Out of People).
 Image: Unsplash Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal, over time. So why is it so hard to get it right? And how do we get to the point where we are delighted with our purchases and spent twice as much as we expected? And, in the process, perhaps even told a few of our best friends what we bought and encouraged them to buy too? Here are five product promotion methods that are sure to be helpful…
 Image: Unsplash Maybe you weren’t an entrepreneurial wunderkind, one of those young prodigies who could launch a multi-million-dollar enterprise in between final exams.
Instead, you dedicated yourself to working for someone else, moving up in the organization as you honed leadership skills and business acumen. That more methodical approach may be about to pay off if you have reached the midpoint of your career and, finally, feel ready to start your own business, says Stephen E. Gerard (www.stephenegerard.com), an entrepreneur and the Forbes Books author of Stuck in the Middle Seat: The Five Phases to Becoming a Midcareer Entrepreneur.  Image: Unsplash The digital transformation of our world is roaring full steam ahead. Are you on the train? While disruptor companies are born ready to serve the needs of today’s digital customer, “legacy” organizations find reinventing their brand experience is a long, arduous journey. It can take years. But don’t despair: Howard Tiersky, author of the new Wall Street Journal bestseller Winning Digital Customers: The Antidote to Irrelevance, says there are some small changes you can make right now that may not outright delight your customer…but will at least minimize their aggravation. Some problems are tough to fix, but some aren’t. So, start with those.
 Image: Unsplash 2020 may have taught us a thing or two about best laid plans… But this year, we're setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep!
Set Your Intentions Before you start, take some time to think. This is the essential first step. Consider your brand's mission, purpose and whom you serve. Set a clear definition for each of these and use this as a basis for your strategy. Your future business self will thank you. |
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