Attended a lunch and learn event today hosted by the LAX Coastal Chamber of Commerce and LAX Coworking featuring Jory Rosen of J. Rosen Group. The topic was best business tips for 2016 and it was a good session to hear someone with so much experience speak so frankly about what works/not in the business world these days. Here's a quick rundown of the notes I took, not necessarily verbatim but what I took away - I've actually typed them out to print and stick up by my work desk at home - wise words to remember.
1. Always exude confidence, everywhere, all the time.
2. Love what you do.
3. Do it the best way (not the fastest or the cheapest).
4. Be remarkable - be flamboyant if you need to, to stand out, be visible, get attention.
5. Review what you are selling, what people want, and if what you are selling is still relevant.
6. Make it easy for people to do business with you, buy from you, spend money with you.
7. Do give away advice or entry to events etc. to get clients in.
8. Ask for the sale, don't dilly dally.
9. Ask for referrals.
10. Always send thank yous.
11. Ask for testimonials.
12. Forget the office - go to your client to see them in their own environment.
13. Always keep learning.
14. Find a mentor.
15. Learn from your mistakes and bounce back, don't fall down.
The big one for me was to go to clients - I work freelance most times and my clients are almost always solo entrepreneurs like me working from home or coffee shops so going to where they work is pretty much where I work out of. In other cases, they are in a whole other city or country even so going to where they are is not so much an option. And I did think, for the longest time, that meeting in a mutual place, neutral to all parties involved, is the best arrangement, so nobody has home base advantage, but I can see the intent in that point and hope I can use it to my advantage some time. Hope these are useful to you as well. Good luck!
The end of the year is a great time to get rid of the clutter. I usually use the last few days of the year to clear out any mess and clean up my home, desk, laptop, purse of unnecessary things that simply don't belong. Most of it is waste, some of it has to be organized and quite a bit of it finds a home at a donation center. I enjoy starting the new year on a somewhat clean slate. It is difficult to say there is nothing carried over as there is continuity to what I will do in 2016 from where I was in 2015, but giving myself the gift of a clean space to work in, a neat desk to arrange my thoughts and a laptop free of all sorts of downloads and lists means starting out without any obstacles in my path. Paving the way for your success is in your hands. Making sure everything around me is just what I need, and anything I do not need is put away, is my way of ensuring I reach that path to success a little faster. Having moved to Los Angeles recently, I now find myself in an apartment that doe into afford me a designated desk area - then one end of my dining table will suffice for now. But having just my laptop, phone, notepad, diary and coffee cup around me gives me a sense of openness and organization to work unencumbered by too many things. This is my little routine every new year and it always works like magic. A fresh start for a new journey. Do you have any clutter tricks you'd like to share?
Its a brand new year and I am excited to start on a high. More about that and other new announcements in the coming week. Meanwhile, I am taking this first day of the year to enjoy some rest and relaxation from a fun yet hectic holiday season. While I vegetate in my cozy apartment, I am leisurely filling in some of my goals for the year onto my 2016 American Express Appointment Book which I so love - its my NYE gift to myself every year. It is going to be a fantastic year and I can already feel it. I wish you, wherever you are and whatever you do, purpose in your direction personally and professionally, good health, prosperity, happiness and the warmth of near and dear at all times. To also keep me somewhat on track, I have embarked on this 31 Day challenge and hope you will join in too. Here's to an amazing journey ahead and may this year be the best one yet! Onward bound!