Any creative business owner will tell you that to catch your audience's attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously interactive. They have the potential to do wonders to raise brand awareness, customer engagement, traffic, and of course, sales!