At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail. All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a lot of time hanging out in the digital world.
Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing says many businesses and professionals don’t always take advantage of what digital marketing offers, instead falling back on what worked in the past, either out of habit or due to a lack of understanding of the power of digital.
And that’s no way to move forward, he says. But choosing between digital or traditional approaches to marketing isn’t an either/or proposition. Musgrave offers a few examples of how the two can be married to produce great results:
1. Travel blogger
Is traveling the world your life-time passion and you always complain about the routine office hours? Is adventure the only thing that truly motivates you? Then you are probably one of the free spirits who would make an excellent travel blogger. Although traveling and writing about it it sounds like the dream job, there is much more to it. Blogging requires all your attention if you want to transform it into your full-time job. Here are a few aspects to consider in order to be successful: build an audience by writing content that travelers find useful. This could be food and accommodation advice, destination reviews, interesting activities and so on. Don’t forget to include interactive content like pictures and videos, which are like magnets for readers’ attention. Be a social media guru: explore different social media channels and stay very active on them! Also, try to promote yourself in media outlets and among well-known bloggers. Again, this will depend on the content you share with your readers and the activities that you are involved in. But don’t be discouraged! If traveling is your passion, your blog can be your travel diary and readers won’t hesitate to come. You just have to be perseverant in following your dream!
2. Yoga/fitness instructor
Probably the most active freelance job you could ever find, being an independent sports instructor can be very fulfilling. Are you already passionate about working out and are craving an active lifestyle? It’s never too late to change your career path. Having a healthy lifestyle is very important to more and more people, therefore the interest in the fitness industry is at its highest point. Fortunately for you, many working professionals have busy schedules, so it is hard for them to go to the gym regularly. This is why many request the help of personal trainers who can build a workout routine tailored to their needs. After you get acquainted with the job and you specialize either in yoga or another fitness programme, it is probably a good idea to get some certifications in the industry, so your services appear trustworthy. Another way is to start a blog or set up a Youtube channel with videos of your routine, so you can attract clients. The more people hear about you the better. Even though the beginning may seem hard, think about the benefits you will get later on: leading an active and healthy life and being paid for it!
3. SEO consultant
The digital age we live in has had an impact in many business sectors. Every company needs to be visible online in order to keep an active relationship with its clients. It is why so much emphasis is being put on the success of websites. If you rank at the top of users’ searches, they will easily find you and this will increase both your reputation and your business revenue. SEO stands for search engine optimization and specialists use different techniques to optimize web pages, such as creating interesting content that others in the industry will share. If you have a flair for marketing or IT and you are creative, this could be the right job for you. You don’t need a permanent employer to do this. You can easily work as a consultant for different projects. If you get good at it and you set up a network of clients, it can be a very rewarding job.
4. Event planner
If you have great organizational skills, you are outgoing and creative, then perhaps you can freelance as an event planner. The first thing you have to consider is that this market has a lot of competition. Finding a niche for organizing events is probably the best idea. For example, you could specialize in events for children or theme weddings. Second, you have to keep in mind that your success depends on how well you network with people. You need to find the right opportunities and build a chain of customers. But you also need to interact with caterers, contractors, venue managers and so on. So if you are a social butterfly, then this is definitely for you. The rest is all about organization and promotion. So if you collaborate with the right people and are a good planner, you are headed to success. Add a touch of creativity and you can actually make a career out of this.
How many times did you express your opinion about a product and wanted more people to hear it? Maybe you found a great product or an amazing discount or maybe you were rather dissatisfied with your acquisition. Either way, sharing your opinion seems like a great way to do something that matters. The great news is that you can actually make money by writing product reviews. You can start your own site and share your opinion about different products. Or you can answer online surveys about different products for market research companies and get rewarded in cash or gift vouchers. One such example is surveybee.net, a trustworthy platform that connects you to different survey panels, so you don’t have to do all the research work. You may think that being a product reviewer takes up too much of your time, especially if you have a full-time job. The truth is that it just requires good organizational skills, attention to detail and a touch of creativity. Think about all the products you buy all the time anyway and how amazing it would be to get some of your money back.
Found yourself in one of the above descriptions? Then you have no excuse to postpone your fresh start as a freelancer!
About the author:
Diana Popescu is a blogger for surveybee.net, covering topics on money management, working from home tips and ideas and much more. Follow on: @surveybeeNET or SurveyBee.net
How many hours do you spend at home? Being a freelance writer means staying at home a lot. In short, your home becomes a place for both work and rest. It is not a secret that freelance writers constantly need a productivity boost. It can help manage time, write high-quality papers and even play a big role in the journey to becoming successful writers.
Here's the deal: you need to organize your workplace. Consider these three main steps:
Remember your health. Pick a comfortable chair that supports your lower back. Remember to stand up and rest. Also, work standing up sometimes as this gives your upper back and neck some relief. Try it!
Divide where you work and where you relax. Try to organize your workplace area into two zones: computer and non-computer. Work in zone 1 and relax in zone 2. See how it impacts your productivity.
Prepare your writing desk. Always keep it clean. Decorate your desk with plants, keep your cup of green tea within reach, and start working hard!
I have only scratched the surface of workplace organization; to learn more, a useful infographic by OmniPapers would be worth checking. Don't hesitate to share it with your friends and colleagues, as it might be useful not only for freelance workers but for students, too.
Do you have your own secrets of workplace organization? I am waiting for your ideas...
About the author:
Emily Johnson, content strategist at OmniPapers blog, loves the writing process. She plans to publish a self-growth and self-development book next year and teach English to non-native speakers as a private educator.
Another very useful website I turn to quite often is Hubspot. They have tons of very useful information and most of it you can just receive by signing up for their newsletters. They have everything from informational presentations to pdf docs that you can download and read later to implement for your own business. Their marketing software is something I cannot afford right now but maybe it might suit your needs. I have found some of their weekly posts helpful as also their marketing grader that I check out every few months to keep my website in check. They do have a free trial period to check out their software so make the most of it!
Many outlets I write for, both print and online, ask me for accompanying images for articles. Which is great if I have taken some of my own but if not then asking around for images or resorting to a stock photo library seems like a good deal. One such library I recommend is Bigstockphoto.com - their weekly free image is something I look forward to. This one featured here is what I received this week. Can never say where I can end up using it so I have an ongoing library of their free images. Their monthly plans I have never needed to use but for an emergency, I have checked out their credit packs and those are pretty reasonable. Do you use this service? I'd love to know your thoughts, or are there other websites you use for stock images? Do share your inputs :)
I will be a guest of Atlanta Business Radio tomorrow morning! I am excited and looking forward to it. For now all I know is there will be other guests on the show, I am guessing I get about 5-10 minutes of the host's time to discus my work, it will be done with first thing in the morning so I will be happy to share a link to that once I have it! Wish me luck!
One of the organizations I am a member of is the Freelance Forum Atlanta chapter and this month's meeting was a talk on how to become a Wealthy Freelancer presented by Ed Gandia of the International Freelancers Academy. He is also the author of the book 'The Wealthy Freelancer'. I try my best not to miss these meetings if I can help it, and I am sure glad I did not miss his. I even got the book and got it signed by him too. I update the blog for the organization so watch out later this week for a link to the blog post on their site covering what Ed spoke about. I just began reading his book as well so end of this month you should have a book review on here!
In order to connect with other creative professionals in the metro Atlanta area, I decided to become a member of the Freelance Forum. It's a steal at less than $100 for annual membership. It's a closed group that meets on fixed days of the month at a fixed time and location so that makes it easy to have the events on your calendar through the year. They are a great group...I attended a handful of events before I decided to join the group and found each session to be as helpful as the next. Their session today was on using LinkedIn to further business presented by Dianne Crompton. She had her book available there for purchase, and of course, I jumped at the opportunity to grab such an amazingly useful resource. I had another surprise in store for me when I found out my dear friend Walter Akana was quoted in many chapters!!