At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail. All of those remain options today, but they are joined by a plethora of digital alternatives for reaching potential customers or clients, who spend a lot of time hanging out in the digital world.
Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing says many businesses and professionals don’t always take advantage of what digital marketing offers, instead falling back on what worked in the past, either out of habit or due to a lack of understanding of the power of digital.
And that’s no way to move forward, he says. But choosing between digital or traditional approaches to marketing isn’t an either/or proposition. Musgrave offers a few examples of how the two can be married to produce great results: