Attended a lunch and learn event today hosted by the LAX Coastal Chamber of Commerce and LAX Coworking featuring Jory Rosen of J. Rosen Group. The topic was best business tips for 2016 and it was a good session to hear someone with so much experience speak so frankly about what works/not in the business world these days. Here's a quick rundown of the notes I took, not necessarily verbatim but what I took away - I've actually typed them out to print and stick up by my work desk at home - wise words to remember.
1. Always exude confidence, everywhere, all the time.
2. Love what you do.
3. Do it the best way (not the fastest or the cheapest).
4. Be remarkable - be flamboyant if you need to, to stand out, be visible, get attention.
5. Review what you are selling, what people want, and if what you are selling is still relevant.
6. Make it easy for people to do business with you, buy from you, spend money with you.
7. Do give away advice or entry to events etc. to get clients in.
8. Ask for the sale, don't dilly dally.
9. Ask for referrals.
10. Always send thank yous.
11. Ask for testimonials.
12. Forget the office - go to your client to see them in their own environment.
13. Always keep learning.
14. Find a mentor.
15. Learn from your mistakes and bounce back, don't fall down.
The big one for me was to go to clients - I work freelance most times and my clients are almost always solo entrepreneurs like me working from home or coffee shops so going to where they work is pretty much where I work out of. In other cases, they are in a whole other city or country even so going to where they are is not so much an option. And I did think, for the longest time, that meeting in a mutual place, neutral to all parties involved, is the best arrangement, so nobody has home base advantage, but I can see the intent in that point and hope I can use it to my advantage some time. Hope these are useful to you as well. Good luck!