Many freelancers love social media, others don’t and then there’s the camp that hates it and won’t have anything to do with it ever. It’s your personal preference to be in social media for your professional branding or if you simply want a personal account where you sometimes share professional information. Do what is comfortable for you and never feel pressured to join something you cannot fully commit to. No matter what manner you choose to participate on social media, ensure you are happy with your decision as to how you will use the platform. Here are ways that social media has worked for me and what I’ve shared online on different channels…
1. Share incredible stories with my select group of followers - Folks follow me on social media for information on travel, cuisine, events, and lifestyle topics related to those broad areas. I share my articles on these subjects whenever I publish something new or even while I am experiencing it. When I am traveling to a new destination or covering an event in the city, I try to share useful information about it on social media channels. And if there is something useful, I find online, even if not written by me, I’ll still share it with readers and followers in the hopes that they find this information useful.
2. Share my unique takeaways from my experiences and background - I believe 10 people can walk into a section at a museum, observe everything in there for 10 minutes and each come away with 10 different things they saw or learned that the other 10 did not, simply because everyone has different backgrounds and upbringings, cultures and interests, etc. so what strikes one as unique might not be the same for the other. I know I bring a unique perspective to many experiences and when I share on social media I do it from my vantage point. I know my readers and followers value that. I share information as I experience or know to be true to the best of my knowledge, so I can build trust with the folks that visit my channels.
3. Share information that is useful to all - Most of what I share on social media is something I learned that I think others will find useful such as where to stay in a certain city, what cuisine a destination is famed for, what activities to indulge in while in a certain area or even which events and festivals to watch out for. If even one person learns something new from one of those posts, then I consider my mission accomplished. And I know a post was even remotely a success because people interact with it saying – did not know this existed, or where can I find this, or how did you enjoy that activity or I’m putting this festival on my calendar, etc. They share the information with friends or bring other friends to these channels so they can benefit from this information as well.
I’m by no means a social media professional or influencer or even a content creator making money off social media, but I will say for the limited purposes I use social media I see a lot of interest in the responses I get from readers and followers and to me, that quality of interaction is more important, than the number of people following me on any of those channels.
How are you using social media for your work? Let me know in the comments below…
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