How do you fare on Google?

Not that we should all be absorbed with how famous we are on search engines but to know whether your business and your name (if that is important to you) are showing up when people are looking for you is integral to all your efforts to spread the word, and get more clients, or more exposure for what you are doing. Simply looking up your name or that of your business should bring up a page of results - make sure your website shows up there as well as your social media pages on Facebook, Twitter and LinkedIn. If you have blogs online or are part of a membership organization or even your university alumni then you should be seeing those pages pop up as well. Now here is an added step you can do, especially with it being the beginning of the year. Go ahead and click on your account on each of those search results that pop up and change your password. For your security. Accounts are easily hacked these days so please do not include your name or birthday or combination of your address and license plate as your password! Have different passwords for different sets of accounts, don't just have one awesome (or at least, that is what you think of it) password for everything...if somebody hacks into one account, then you are done for! This exercise may take a while especially considering how much of an online existence we all have these days but don't let that discourage you from doing what needs to be done. Good luck!