Out of sheer frustration with having to chase payments for work long completed and submitted, and simply aghast at the prevalent issue of non-payment in the publishing and media industry, I decided to create my own digital lifestyle magazine during the holidays last year (2017).
I have so far published two digital issues and am working on my third to be released later this month. My goal is to make this an international publication, well read globally among a culture conscious and world aware audience, to increase subscriptions through the year (currently free to sign up and receive the monthly mag direct to inbox) and eventually garner advertising and sponsorship to be able to pay writers and photographers that I commission stories to.
This is ideally done by a large media and publishing conglomerate or at least a smaller team but currently I do this completely on my own – I design the magazine, I write copy and shoot images, I publish it online and promote it as well.
The primary obstacle is people wanting to benefit from my efforts but not support – friends have asked if they can write for me for free just to receive an extra byline for themselves but not necessarily ask me how they can help or spread the word to benefit my cause before they ask for something for themselves. I am more open to working with people that show an interest in my work for what it is and help increase subscriptions to benefit us both in the long run.
Another obstacle is the disbelief people express when I say I am a publisher and editor of a digital magazine since an individual owning a publication is not the norm, so showing that this is my business and not a hobby has been a roadblock. This isn’t crazy or unachievable. It's simply a matter of putting out a consistent product of quality that people will take note of and I will work on it with all my heart to make it a fruitful and life satisfying experience.