Joyce Brewer, 39, of Atlanta, GA is a TV Journalist with an MA in Broadcast Journalism from the University of Missouri-Columbia School of Journalism and a BA in Communication Arts from Hofstra University. She is the author of ‘Use What You Know: A Business Idea Guide for Moms’, a 70-page non-fiction E-book/PDF featuring interviews with work at home moms, published in December 2011. Connect with her on Twitter, Facebook, Pinterest, Instagram or buy her book through MommyTalkShow.com and Amazon.
When did you get the idea for a book, and why this particular genre? When I started my parenting talk show, people kept asking me how did I come up with the idea for it and how did I turn my journalism skills into a show for moms. I answered that question in this book and featured other amazing Atlanta mompreneurs who turned their skills into a business.
How long before you got around to working on the book, what kind of research did you do? I asked each mom that I featured to complete a survey, then I used their best answers in the book. They shared everything about balance, free business resources and how to handle child care while working from home.
What was the most challenging part of the writing process? My son was about 1 ½ when I finished the book and I was still feeling overwhelmed by motherhood. So I really had to focus and not get overwhelmed by the magnitude of what I set out to do.
When did you do most of your writing, did you have a schedule? No, I didn’t have a schedule. I worked in the morning before my son woke up, in the afternoons when he was napping and after he went to bed. Every spare moment I had was devoted to getting it done. I was also blogging and hosting my parenting talk show.
Did you have any collaborators, editor, designer, co-author? What technology did you use to write your book? I relied on three people I trust to read the book over and edit it for me. I also hired someone to do the cover image and layout. I used my Macbook and Word to write my book.
What methods of publishing did you consider or had plans for? I always wanted to do an e-book, so I could control the price and format.
What was the process after that, once you had your book ready to be published? I uploaded it to e-junkie and started promoting it.
What has the response been to your book? I’ve gotten rave reviews from fellow bloggers and people who bought it.
How did you market it? I did a lot of pre-promotion and pre-selling on my blog to build interest in the book. I also reached out to a local news reporter about the book and how it featured local moms. It turned into a story on Good Day Atlanta.
What are you planning on writing next? I have no idea. I think I’d like to focus more on building my parenting talk show brand, as well as producing videos for clients. So I may write something short and for free for entrepreneurs who want to produce their own videos.
Your advice for aspiring writers planning to publish in the near future? E-books and self-publishing are amazing ways to go. Yes, it’s a lot of work. But you can keep more of your profits and control your message.