LOI is the best ROI
Well, for me, at least. I have always had a problem coming up with decent pitches but I will write as many Letters of Interest as needed to make up for that. And again my efforts have borne fruit. Another trade publication has assigned me a story to work on, this one is targeted at independent restaurant owners - what a niche! I am excited about working on this new industry and learning more. A new avenue of work and a new area to learn about. I love it when I can learn more about a lesser known topic as part of my job, ain't that fun?
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